The girls of BLACKPINK are successful but busy with tight and hectic schedules packed with training sessions, photoshoots and filming sessions. They barely have time to catch a break. However, each member faces a dilemma to perform better even with how tired they are or just get it done and over with. What do the girls do? Do they settle for mediocrity or go the extra mile to do better? Fortunately, all girls opt to do strive harder and do better. Jennie decides to reshoot an ad despite the director saying it was a good take. Jisoo chooses not to cancel practice despite a tight schedule. Rosé and the rest chooses to go on despite a long day of work, and they all state that they love working as they enjoy and find the work they do exciting.
The girls are a huge source of inspiration for just about anyone who is looking to do better, do bigger, and love what they do. Pepsi also throws in a line that makes you think: “No sugar, no regrets”, symbolizing in doing the best you can. to leave no regrets in the future.
What i love about this campaign is it exudes confidence and a cool, stylish and exclusive vibe with the black representing cool exclusivity and in contrast, the pink representing a playful confidence and a bonus for girls, femininity. It symbolizes a message of ‘I got this and i go all in cos’ I. work hard and play hard’. The ad runs a theme of daring confidence and ‘’I can do better’ as quoted by Jennie in the first part of the ad.
This message-packed, fun and trendy ad is worth watching and sets the stage for the campaign’s success. Pepsi x BLACKPINK is a force to be reckoned with and will definitely be a collaboration we won’t soon forget.
