Which two colours go well together? You’ve got gold and black, white and green, yellow and green and so much more.
And who has not heard or tasted Pepsi, the refreshing perk-me-up cola drink loved by billions worldwide?
If you think one color and one popular brand is enough, think again — because Pepsi’s latest zesty collaboration will tickle you pink.
This time around, Pepsi rides the K-pop wave by collaborating with global superstars BLACKPINK for a series of limited edition Pepsi bottles with an exclusive packaging featuring trademark pink and black hues with a photo and printed signature of each member. It is available at 7-Eleven stores only for a limited time at a promotional price of only RM 2 (Malaysian Ringgit).
BLINKS shouldn’t miss this golden opportunity to snag this cool collectible a a great price.
What i love about this campagin is it exudes confidence and a cool, stylish and exclusive vibe with the black representing cool exclusivity and in contrast, the pink representing a playful confidence and a bonus for girls, femininity. It symbolizes a message of ‘I got this and i go all in cos’ I work hard and play hard’.
The ad for the campaign runs a similar theme but more to daring confidence and ‘’I can do better’ as quoted by Jennie in the first part of the video. Each member faces a career-related choice to do better. What do the girls do? Do they settle for mediocrity or go the extra mile to do better? All girls Jennie opts to do a better take despite the director saying it was a good one. Jisoo chooses not to cancel practice despite a tight schedule. Rosé and the rest chooses to go on despite a long day of work, even stating that they enjoy and find the work they do exciting.
The girls are a huge source of inspiration for just about anyone who is looking to do better, do bigger, and love what they do. Pepsi also throws in a line that makes you think: “No sugar, no regrets”, symbolizing in doing the best you can to leave no regrets in the future.
This message-packed, fun and trendy ad is worth watching and sets the stage for the campaign’s success. Pepsi x BLACKPINK is a force to be reckoned with and will definitely be a collaboration we won’t soon forget.
